Strategy : Our goal is to enhance our businesses and strengthen our position as a premier integrated communications services provider in the Asia Pacific region. To achieve this objective, the five elements of our strategy are:
Lead in Singapore - In Singapore we are the leading telecommunications operator with a stable and cash generative business. We have maintained our leading market position despite liberalisation of the market and intensifying competition since 1997. This reflects our ability to offer a comprehensive package of communications services, coupled with strong brand recognition. We aim to continue to defend our market share and margins. We also offer customers integrated IT and telecommunications solutions through wholly-owned subsidiary NCS, which has a leading position in the Singapore IT services market.
Grow in Australia - In Australia, our wholly-owned subsidiary Optus is the leading challenger to the incumbent telecommunications operator. Optus aims to maintain its track record of market share growth, to expand margins, and hence grow profits and cashflow. To reach these goals Optus will: deliver the most simple, innovative and reliable experience for customers; ensure cost leadership in target markets; establish leadership in attractive new markets; strengthen the company's "challenger" culture; and leverage the scale of the SingTel Group as a whole.
Partner across Asia - SingTel has strategic investments in several associated companies across Asia Pacific. AIS in Thailand, Bharti in India, Globe in the Philippines, PBTL in Bangladesh and Telkomsel in Indonesia have leading positions in their respective mobile markets, where strong penetration growth is contributing to rapid profits growth. Our focus is on execution and maximising the value of existing businesses and our regional partnerships. This has included reviewing opportunities to increase shareholdings in existing associates and we also have the flexibility to consider new investments. We have a track record of making successful acquisitions and investments. The geographic focus will remain in Asia Pacific, with a preference for strategic investments where SingTel can add value by taking an active role in management, and which can be funded from internal cash flow generation.
Connect Asia – To serve the needs of multinational corporations, SingTel has a network of 38 offices in 19 countries and territories throughout Asia Pacific, in Europe and the USA. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or with local partners. The Group also has an extensive infrastructure made up of satellite networks and submarine cable systems throughout Asia Pacific, providing connectivity across the region and to the rest of the world.
Innovate for the Future - Providing innovative communications solutions to meet evolving customer needs has been core to our success. To enhance our position as an integrated provider of wireline and wireless services for businesses and consumers, we will nurture our human and intellectual capital to achieve organisational excellence.
SingTel's Core Values
Customer Focus
Our success is based upon our customer focus.We listen to and connect with customers. We anticipate their needs and make it easy for them to do business with us. We keep promises. We offer them value and quality services to enrich lives and enhance business success. We treat them with dignity and respect.
Challenger Spirit
The creativity and innovation of our people sets us apart.We look for better ways of doing business and we share a passion for making a difference. When faced with challenges and opportunities, we don’t say “Cannot”, we ask “Why not?”. We are tenacious and we compete fairly.We set the pace and never give up.
Teamwork
By working as one team with shared goals we achieve great things.We value ideas and contributions from everyone. We recognise, respect and value diversity in the team. We develop strong bonds by communicating and sharing knowledge. We encourage open discussion and commit to an agreed position.All of us have a part to play.
Integrity
Our reputation is based upon our ability to fulfill promises to shareholders, customers and employees.We do so by being honest in our dealings, taking responsibility and being accountable for our actions. We treat everyone the way we would like to be treated. We are proactive in identifying issues and coming up with solutions. We ensure that the highest ethical standards guide us in making decisions.We are true to our word.
Personal Excellence
Leadership and superior performance are achieved through the pursuit of personal excellence.We are committed to doing and being the best. We seek continuous improvement and take pride in what we do. We do things to the highest possible standards. We acknowledge the potential of the individual and create opportunities for all to grow and excel. Together, we celebrate our success and achievements
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The SingTel identity system is composed of various components - the SingTel symbol and the logotype. Together they form the corporate signature which is the most visible identification of SingTel.
Symbol The SingTel symbol consists of an ellipse and two squares. The ellipse shows that SingTel is in the global network. It also represents SingTel's increasingly active role in international activities. The squares represent the modern and advanced technology used in the telecommunications business.
Logotype The corporate logotype identifies the company by name. The specially designed serif typeface, known as Corporate A Type, is selected because of its contemporary look, and warm and friendly impact, which conveys SingTel's attitude towards its customers.
Corporate Colours The corporate colours have been specially chosen to convey the uniqueness of SingTel. SingTel Red and SingTel Black represent stability, the foundation of experience, expertise and a commitment to the best possible service which SingTel has built up over the years. SingTel Grey, which has been selected for the secondary graphics of square pattern, complements the colours for the corporate symbol.
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Feedback Statistics Report
As part of the compliance to the Telecom Competition Code, SingTel publishes the number of compliments and complaints received from its customers on a quarterly basis. Select the month and company to view the reports.
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